Facebook Ads for Contractors: Limitations in 2026

Measure a campaign before expanding it

Many Quebec contractors attempt running in-house Facebook and Instagram campaigns.

Before increasing a budget, check the inquiry source, the information supplied, and your ability to follow up.

Managing raw leads requires substantial admin time

Incomplete submissions require review before a site visit can be scheduled.

Define the information required for an initial contact before passing an inquiry to your team.

Building a sustainable client pipeline

Choose an acquisition channel you can measure and whose inquiries fit your service territory.