Facebook, Meta and Google Ads for contractors
Before spending on Facebook or Google, make sure your business can respond quickly to the requests those ads will bring in.
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Facebook and Google do different jobs
Google often reaches someone already searching for a service. Facebook and Meta are better for placing a clear offer or problem in front of homeowners who are not actively searching yet.
The right choice depends on your trade, service area, response time and how many visits your team can absorb without hurting active jobs.
A campaign does not replace a team that calls back
Clicks and impressions do not pay for a job. Track submitted requests, qualified appointments, quotes sent and contracts signed.
Before paying an agency for Facebook Ads or Google Ads, name who calls back, the expected time frame and how your team will measure the result. Without that, you are mostly buying statistics.
When pay-per-lead is simpler
Groupe Nordis does not sell campaign management. We route project requests to selected partners and you keep control of the sales follow-up.
For a heat-pump installer, that can be simpler: focus the team on the contact, visit and quote rather than daily ad creation and optimization.
Let’s talk about your territory.
Find out whether the Groupe Nordis network fits your business.
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